Sara Salmani is a creative director who is passionate about creating work that breaks stereotypes. An advocate for Muslim women, Sara has been featured in several large publications, radio and TV shows. Her work includes producing the first Ramadan and Eid campaign held at shopping centre Itis. With her half Finnish and half Iranian roots, she has her feet in both worlds, understanding the needs and wants of both cultures. Her passion is to build bridges between the West and Muslims through her work.